At the centre of digital transformation, Generation Z has a significant impact on business and society at large. This generation accepts technology as a natural part of their lives and stands out in the following areas:

1. Digital Skills and Likes

Generation Z is a generation where their access to and use of technology is intense from an early age. They have the ability to use digital platforms quickly and effectively. Mobile applications, social media and online communication are an integral part of their daily lives.

2. Digital Entrepreneurship

Generation Z is creative in digital entrepreneurship. They make initiatives in areas such as e-commerce, digital marketing and application development. This generation aims to generate income through digital platforms and start their own business.

3. Digital Activism

They use social media and digital platforms to raise social and political issues. They are sensitive to activist issues and see the digital environment as a tool for change on these issues. They stand out as digital activists on human rights, climate change, equality and many other issues.

4. Work and Career

Generation Z stands out in the business world with digital skills. They tend to develop skills such as digital marketing, data analytics and software development. They also tend to build their businesses and careers in digital areas outside the traditional business world. They may prefer flexible working models and remote working opportunities.

Older Generations and the Impact of Digital Transformation

Older generations have the capacity to adapt and contribute to the digital transformation, even if they have experienced it later. These generations stand out in the following areas:

1. Digital Adaptability Skills

Older generations learnt digital technologies later. However, many people have adapted to the digital world and learnt to use these technologies. Especially in the business world, they tend to develop their digital skills through education and learning.

2. Traditional Work Habits

Older generations are used to more traditional business models and work habits. They may prefer office-based work and traditional work hierarchies. However, many have also adapted to new business models such as remote working.

3. Digital Security and Privacy

Older generations may approach digital security and privacy issues more carefully. They can take more precautions against digital threats. This generation is more conscious about protecting their online accounts and keeping their personal information safe.

4. Cultural and Business Changes

Older generations are able to evaluate more critically how digital transformation is affecting cultural and business changes. This generation is aware of the changes taking place in business and society and has the ability to adapt to these changes.

Co-operation and understanding between the older generation and Generation Z is important for the successful management of digital transformation. By complementing each other, different generations can create growth and innovation opportunities for companies. Younger generations can provide leadership on technology issues, while older generations can contribute with their past experience and organisational knowledge. In an ideal scenario, different generations can complement each other and help digital transformation create growth and innovation opportunities for companies.